ADVERTISING ICON MUSEUM, KANSAS CITY, MO.

Bernstein-Rein CEO Bob Bernstein (center) breaks ground for the future home of the Advertising Icon Museum in Kansas City, Mo. Joining Bernstein, the leading figure in the founding of the museum, at the Dec. 22 ceremony are architect Moshe Safdie (l.) and executive director Howard Boasberg. The institution is scheduled to open in fall 2007.