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A former client has returned to BBDO South here, albeit with a new company, as the agency was selected to handle the advertising account of Advance America.
The client said its account had been with Bazil-Victory in Greenville, S.C. Other undisclosed agencies were contacted about the business, but “this wasn’t a competitive shootout,” according to BBDO South president and chief executive officer Chris Hall.
Working in BBDO South’s favor was the presence of Vicki Woodward, vice president of marketing and advertising for the Spartanburg, S.C.-based
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