Ads A la Carte Are New Recipe Of Melting Pot

After being contacted by some 80 agencies, The Melting Pot Restaurants in Tampa, Fla., selected six semifinalists in the review for the creative portion of its $1.5-2 million advertising account.
Last week the client said it sent letters inviting the following shops to participate in a review: LevLane Advertising, Paradigm Communications and Peak Barr Petralia Biety, all Tampa; The Zimmerman Agency in Tallahassee, Fla.; W.T. Quinn in Atlanta; Work in Richmond, Va.; and Associates Design in Northbrook, Ill.
Six shops were culled from about 80 that had submitted unsolicited credentials materials, said Brenda Marrero-Ayoub, director of marketing for the chain of fondue eateries.
Since Curtin & Pease/Peneco in Dunedin, Fla.,