Administaff Selects NextMedia

Administaff has awarded its media account to NextMedia.

The Dallas agency won the account following a review against undisclosed regional contenders. The Perrault Company, the Houston incumbent, did not participate. Billings are undisclosed.

NextMedia is charged with handling local planning and buying and developing a national media strategy for the Kingwood, Texas-based company, which has relied on spot radio in its 21 markets.

Administaff is seeking a national audience for two reasons: To offset future marketing costs of introducing the brand in new markets and because it is able to work for companies outside of its primary territories, said client vice president of marketing Greg Morton.