Overall Billings Growth: Up 3.9% to $329.7 million C+.
Clients Lost: $45 million from C&R Clothiers, Fretter, The Good Guys D.
New Clients: None D-.
Growth From Current Clients: $34 million from Home Depot, Ross, Rep Boys B+.
Creativity: Competitors have put real excitement into retail advertising. Admarketing’s doing the same old, same old D.
Management Savvy: The year was chockablock with retail reviews, Admarketing’s specialty. But the shop was consistently outside looking in D.
Teacher’s Comments: Strategically, a one-message shop: ‘We can get it for you cheaper.’
Overall Grade: D+.
Copyright Adweek L.P. (1993)
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