Adidas.TV Goes Hulu Route

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Despite the similarities in its name, the soon-to-launch Adidas.TV hopes to be vastly different from the ill-fated Bud.TV.

The Adidas-branded video service, slated to roll out starting this week, lives at its own Internet hub. But in a nod to the vogue for sharing online content, it is designed to spread Adidas video across the Web.

The service soft-launched Tuesday as part of the Adidas basketball site. There, it houses content from the brand’s NBA endorsers like Dwight Howard, Chauncy Billups and Gilbert Arenas.

Adidas.TV

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