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Adidas is vowing to overtake archrival Nike to win the No. 1 spot in the sportswear world by spending millions of euros on an ad campaign set to launch next year.
Faced with falling shares after a profit warning last week, the company’s CEO reportedly vowed to raise the company’s marketing budget by €200m—eqivalent to $260 million—about the same margin of its reported operating profits in the second quarter, according to The Guardian.
One of the candidates who may benefit from the Adidas marketing blitz is Toronto’s Sid Lee, who has done a campaign for the company before.
Adidas has been running behind Nike despite record sales of its World Cup football products, which are expected to generate roughly $2.6
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