Adidas Originals Traded Pieces From Alexander Wang's New Collection to Get to Coachella

Wild road trip launches designer's new line, set to drop April 21

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the Adidas logo upside down to selling a collection out of garbage bags during New York Fashion Week as an ode to the resale and bootleg fashion community.

With the designer’s latest collection set to drop on April 21 at select retailers, Wang and his Wang Squad (the stars of the latest campaign including Binx Walton, Hanne Gaby Odiele, Lexi Boling, Issa Lish and Cat McNeil) set off on an epic road trip from Los Angeles to Coachella.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in