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The visual effects in this spot for Adidas’s Equation shoes (via 180 Los Angeles) seem designed to please the eyes and minds of viewers, rather than to show off some geek’s computer prowess. So crazy, it might just work! Anyhow, the video imaginatively illustrates the good-natured banter between NBA pros Kevin Garnett (of the Celtics) and Derrick Rose (of the Bulls) — on the subject of style, mind you, not basketball. It’s fun to see a sneaker burst into flames when described not just as “hot” but as “blazing” or to see a fly (which materializes in response to Garnett’s use of “fly” as a bit of ironical praise) get zapped by the tongue of one of these shoes.
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