Adidas' 'Laila' Is a Clip Off the Old Block

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK A young Muhammad Ali seems to spar with his daughter Laila in one of three adidas TV spots that began breaking nationally on Thursday as part of a $50 million campaign themed “Impossible is nothing.”

In the 60-second “Laila,” directed by Lance Acord of Park Pictures in New York, ’70s footage of Muhammad Ali is blended with new clips of Laila to make it appear they are boxing each other in a ring. As Laila’s voiceover states, “Impossible isn’t a fact, it’s an opinion,” she seems to punch her father in the stomach.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in