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NEW YORK Athletic footwear giant Adidas-Saloman has consolidated its estimated $200 million global media business at Aegis Group’s Carat following a review, sources said.
The search was launched in February, just one month after Adidas acquired Reebok for $3.8 billion.
Four contenders had been vying for the combined media chores. They were: Carat (the lead media agency for Adidas); the Omnicom Group team of OMD and PHD (both Reebok shops); Publicis Groupe’s Starcom; and WPP Group’s MediaCom, according to sources.
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