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LOS ANGELES Independent AdFleet will roll out its new concept in transit advertising this morning, said agency president Ian Klassen.
Two thousand taxis owned by companies including L.A. Independent, City Cab and Checker will hit the streets of Los Angeles equipped with non-rotating hubcab ads, Frisbee-like vinyl disks designed to fit over a car’s wheel but remain stationary while it revolves.
“With limited space, the industry is looking for something different, something new to get consumers’ attention,” explained Klassen, whose inspiration to launch the Santa Monica, Calif.-based
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