Adding Up Adweek’s Classified Ads for Jobs

Here’s a measure of how weak the market has been in 2001 for jobs in advertising, media and marketing: Even with all the disruptions caused by the Sept. 11 attack, last month’s help-wanted classified totals in Adweek were only a bit worse than the year’s average. We’ll see if there’s an uptick in October as people decide the world isn’t altogether coming to an end. In the meantime, clients needn’t worry that their accounts will be handled by freshly hired rookies, or that the staffers they deal with will job-hop away. For what it’s worth, the labor force in these fields has become a paragon of stability as people cling to the jobs they’ve got. Sales jobs are the only kind showing any strength as companies struggle to bring in revenues.