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Adams & Knight urges future students to realize their full potential in a new television push for Saint Joseph College.
The broadcast effort, airing in Connecticut and Massachusetts, follows a print campaign that ran earlier this year and drove applications to the West Hartford, Conn., school fourfold. Spending with the Avon, Conn., agency is about $500,000.
In one TV spot, a young woman says, “I am someone. Someone who got sick of words like ‘could’ve’ and ‘should’ve.’
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