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Adams Golf has initiated a review that will allow several Southwest agencies to take a swing at its estimated $10 million advertising account.
The Plano, Texas-based company manufactures and markets fairway woods as well as drivers, irons and wedges. Adams is also a maker of custom-fitted clubs.
Agencies in the pitch include DDB Dallas; Temerlin McClain, Irving, Texas; The Richards Group, Dallas; and Barkley, Evergreen & Partners, Kansas City. The current agency of record, RD/Fox in San Francisco, will defend its business.
A representative for RD/Fox said the client has expressed satisfaction with the incumbent’s work and is simply reviewing its options.
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