Adam&eveDDB Takes Home the Film Craft Grand Prix for 'Monty the Penguin'

TBWA scores gold for the U.S.

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CANNES, France—John Lewis' clever, adorable and beautifully made "Monty the Penguin" spot snagged the top prize in the Film Craft contest at the Cannes Lions festival here tonight, giving London agency adam&eveDDB a fifth Grand Prix to go with the four it won last year for Harvey Nichols.

The commercial, which told the charming story of a boy and his best friend, a penguin named Monty, was widely considered the gem of last year's Christmas season in Britain (and across the world, for that matter).

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