CANNES, France—Score another one for the grinch.
London agency adam&eveDDB and retailer Harvey Nichols picked up their second Grand Prix of this Cannes Lions festival here tonight, winning the Press contest for "Sorry, I Spent It on Myself," two nights after picking up the Promo & Activation Grand Prix for the same campaign.
The darkly amusing holiday campaign advertised cheap gifts you could buy for friends and family so you could spend more on yourself.
U.S. agencies won two silver Lions and two bronze Lions, with BBDO New York collecting one of each. Here are all the U.S. winners:
• BBDO New York – Foot Locker – Foot Locker – Beard, Close, Costumes, Silly, Mud, Bird – silver Lion Campaign
• DDB New York – New York Lottery – New York Lottery – Car, Jacuzzi, Ski, Fireplace – silver Lion Campaign
• BBDO New York – Mars Chocolate North America – Snickers Bites – Bear – bronze Lion
• Fitzgerald+Co Atlanta – Howard's Auto Body – Body Shop – Sports Car, Vintage Car, Truck – bronze Lion Campaign
You can see five print ads from the Harvey Nichols campaign below.