Ad Veteran Don Tennant Dead at 79

LOS ANGELES — Don Tennant, the veteran adman who created Tony the Tiger for Kellogg’s and well-known commercial jingles for clients including Pillsbury and Philip Morris, died of heart failure in Los Angeles on Dec. 8.Tennant joined Leo Burnett in 1950 and worked there for 20 years, serving in multiple creative capacities culminating in his role as worldwide creative director and chairman of Burnett’s creative review committee.In addition to Tony the Tiger, Tennant is given credit for jingles including, “You get a lot to like…filter, flavor, flip-top box,” for Philip Morris’s Marlboro cigarettes, “Nothin’ says lovin’ like somethin’ in the oven,” for Pillsbury.Upon