AD TOYS R US BASKS IN MIAMI

A reasonable facsimile of Kellogg’s Tony the Tiger is alive and well in South Florida. Miami shop CreatAbility has a playful version of the icon, created in 1952 by Leo Burnett, among some 800 advertising mascots in its museum, CreatAbiliToys.

The tiger of Frosted Flakes fame and other cereal box heroes were featured last week on the Food Network’s newest program, Unwrapped, a show dedicated to the more and less appetizing aspects of pop culture nourishment.

In its first episode, host and former Nickelodeon producer Marc Summers revealed some little known facts behind the cereal industry, e.g., it takes20 million pounds of marshmallows to fill the boxes of Lucky Charms each year.

In a segment on cereal box stars Tiger Woods and Tony the Tiger, producers from Unwrapped visited CreatAbility.

Started by agency partner Ritchie Lucas with the purchase of a $5 Mr. Bubble, the collection’s Web site (www.adtoymuseum.com) details each item and offers information about acquiring and valuing collectibles.