Ad Students Coming to Lowe

NEW YORK The Miami Ad School is coming to New York next year via an exchange of space and talent with Interpublic Group’s Lowe.

Starting Jan. 1, about a dozen second-year students will arrive at Lowe’s midtown office, where they will attend nighttime classes taught by local ad executives, said North American CEO Nancy Hill.

During the day, the students will work against client briefs and contribute ideas toward new business efforts, Hill said. As such, the group will serve as an extension of Lowe’s creative department, mentored by agency executives.

The school, which offers a two-year advertising program, has similar arrangements with MDC Partners’ Crispin Porter + Bogusky in Miami and Boulder, Colo., IPG’s Carmichael Lynch in Minneapolis and Publicis Groupe’s Saatchi & Saatchi in London.

“This marks the first time that the school has had a physical presence in New York City—something we have wanted for many years,” said Ron Seichrist, founder of the Miami Ad School. “Lowe’s heritage as a creatively driven agency, combined with its new management and vision, provides exactly the right situation for our students to thrive.”

Beyond additional talent, the students will bring “positivity, light and vigor” to the creative department, said chief creative officer Mark Wnek. “To actually have that in our agency is great.”

The deal also reflects Lowe’s desire to add resources that will better serve clients, Hill said. Some of the students will be copywriters and art directors; others will have backgrounds in design and photography. Each will have the option of spending either a semester or two at the agency.

“I know these are talented kids,” said Hill, who has served on the school’s board of directors since 1996.

Lowe’s clients include General Motors (GMC, Saab), Johnson & Johnson, Unilever, EarthLink and XM Satellite Radio.