Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Consumers may not know domain name registrar GoDaddy.com now, but after a Super Bowl spot and another $10 million or so in ad spending in 2005, they may be ready to join the family.
Bob Parsons, GoDaddy’s founder and president, is implementing an enhanced strategy of offline initiatives in a bid to reach new customers.
“What better way than the Super Bowl?” he said. While a dot-com advertising on the Super Bowl telecast may have a familiar ring, Parsons denied that buying a $2.4
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in