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The Ad Store’s first campaign for Mike’s Hard Lemonade is tagged, “A Hard Mike’s is good to find.” In one spot that broke last week, a fisherman throws his catch into a cooler, only to later find all his Mike’s emptied as the fish burps. The New York shop picked up the $10 million account in January, following a review. Previous agency Cliff Freeman’s ads were tagged, “A hard day calls for a hard lemonade.”
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