Ad Partners, Devine Go Separate Ways

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ATLANTA There’s a new ad agency in Florida following the split between two principals at Devine Communications.

Tony Ceresoli, former vice president and general manager of the independent St. Petersburg, Fla., shop, described the split with Barry Devine, founder and president of Devine Communications, as “amicable.” It was prompted by “different thoughts on how to grow the business,” Ceresoli said.

Ceresoli, who joined Devine 11 years ago, opened Ad Partners earlier this month. He has kept Devine Communications’ office space, 12 of the 16 staffers and all the shop’s accounts except Hungry Howie’s Pizza and Subs, which is valued at about $4 million.

“We’ve





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