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NEW YORK Word-of-mouth tracker BuzzLogic is looking to turn its service tracking influential voices in the blogosphere into a media-planning tool.
The San Francisco-based company has created a tool that allows advertisers to seek out the most influential voices on particular topics, and then create a customized ad network to run messages on those sites through Google. It plans to add other ad network options, executives said.
“One of the challenges advertisers face is generating a list of sites to target,” said Rob Crumpler, CEO of BuzzLogic.
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