An ad-friendly new ‘Better House & Gardens’

Advertisers wondering how a change of guard atop the editorial masthead at Better Homes & Gardens will affect their relationship with the magazine can probably breathe a sigh of relief. Jean LemMon, who becomes editor-in-chief of BH&G on May 1, makes no secret of her desire to make the Meredith flagship title as advertiser-friendly as possible. “I’m the kind of editor who feels my first priority is to the reader, but I also feel like I should be a spokesperson for the magazine in the advertising community,” LemMon said last week before boarding a plane for Chicago to stump for Meredith’s Country Home, which she currently edits. As for editorial changes at BH&G. LemMon said not to expect anything dramatic. “I’m not going to butcher the staff,” she stated. “There will be some subtle refinements, but there are not going to be any major overhauls. It’s a solid magazine.”
Copyright Adweek L.P. (1993)