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If there's a better way to sell folks on Copper Mountain skiing than dressing actors up as urine—yes, urine!—I'm certainly not aware of it.
That's just one of four loopy anatomical scenarios that Seattle agency Wexley School for Girls sends careening down the slopes to illustrate, in no uncertain terms, that "Everyone deserves a snow day"—preferably at the Colorado resort.
Cal McAllister, agency co-founder and creative director, explains: "Everyone else in the ski industry shows someone carving down the mountain on a sunny day.
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