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We featured Volkswagen work from Deutsch Los Angeles in this space as recently as last Wednesday, but this new VW spot from DDB London has pushed its way to the front of the pack as well.
In an advertising universe full of doofus dads, it's remarkable that more brands don't run in the opposite direction. There's certainly a market that feels starved for inspirational images of fatherhood. This new 90-second spot more than delivers in that department, presenting a dad's adoring relationship with his daughter, from her birth, through first years, to her first date, and finally to the day when he hands her off—not to a husband but to a Volkswagen Polo.
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