Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Cool new things sometimes don't get the advertising they deserve. A nifty innovation's nifty innovativeness is enough, the thinking often goes—just show the thing in action, and let the viewer feel quietly impressed. Sometimes this is wise, especially if the newfangled thing is complicated or multi-faceted. (Think of the first iPhone spots.) But as DDB Argentina shows in this new Volkswagen Tiguan spot, some new technologies can benefit wonderfully from being part of a fun, inspired and unexpected little story.
The technology here is park assist—the ingenious little space-agey auto feature that somehow enables cars to park themselves.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in