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There are two types of people in this world: those who like to "rough it," and those who don't. Well, who says you can't do both?
DDB Sydney's new Volkswagen Tiguan spot, "Cross Country," has very little to say in the way of dialogue—hell, it hardly says anything at all. But it speaks volumes. The ad doesn't show the outdoorsy Tiguan crossover attempting any ridiculous tasks, like climbing mountains or crossing rivers. It doesn't boast about how powerful it is.
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