Ad of the Day: Verizon

When it came time to build its new, highly anticipated Droid Bionic smartphone, Motorola didn't take the easy way out, at least according to this new spot for the device from its exclusive carrier, Verizon. Rather than sourcing its parts from somewhere convenient like Texas or Japan, the manufacturer sent the deadly love child of Jessica Alba and Megan Fox, armed with high-tech weaponry, to an undisclosed science-fiction world. There, after battling a gang of angry robots, she salvaged components from the wreckage of her vanquished foes. Then, she fed them into a magical machine that summarily spit out the device to end all devices, the Droid Bionic. The essential ingredients: an 8 megapixel 1080p HD camera, HDMI terminal, dual-core processor, and 4G LTE network, all of which could only be torn from the crumpled remains of a bloodthirsty cyborg—making it, one imagines, a pain in the ass to order replacement parts if something breaks. This extended metaphor, courtesy of mcgarrybowen, closes with the enlightening tagline: "Made from machines to rule all machines." Despite being fantastically and insanely over-the-top, the concept manages to push its message clearly enough, while delivering some entertainment value. And evoking Terminator-esque fears about technology, hackneyed as it may be, seems to work: The heroine prevails, the most powerful technology stays in human hands, and Skynet is reduced to heaps of scrap metal. Of course, the phones, it's probably safe to assume, were actually made on Earth, using a process far less exciting. CREDITS: Clients: Motorola, Verizon Wireless Spot: "Arena" Agency: mcgarrybowen, New York Managing Partner/Executive Creative Director: Mark Koelfgen Executive Creative Director: Russell Lambrecht ACD/Copywriter: Tiffany Smith ACD/Art Director: Michael Cannova Head of Production: Roseanne Horn Executive Producer: Celia Williams Executive Producer: Drew Lippman Producer: Chad Garber Director of Music Production: Jerry Krenach Music Producer: Jean Scofield Business Affairs Director: Joanne Garber Talent Manager: Sue Ayson Group Managing Director: Christopher Reintz Account Supervisor: Lindsey Schmidt Account Executive: Lizzy Dietrich Account Executive: Joey Ziarko Assistant Account Executive: Dana Cui Production Company: Biscuit Filmworks Director: Noam Murro Managing Director: Shawn Lacy Executive Producer: Colleen O'Donnell Line Producer: Jay Veal Postproduction Producer: Gary Naccarato Director of Photography: Simon Duggan Production Effects: Legacy FX Production Designer: Bruce McCloskey Editorial: Arcade Edit Editor: Stewart Reeves Assistant Editor: Luke McIntosh Producer: Ali Reed Executive Producer: Deanne Mehling Visual Effects: Method Studios Senior Creative Director/Senior VFX Supervisor: Dan Glass Senior Executive Producer: Gabby Gourrier Head of Production: Stephanie Gilgar VFX Producer: Krystina Wilson VFX Coordinator: Anastasia von Rahl On-set VFX Supervisor: Phil Brennan VFX Supervisor: Sean Faden CG Supervisor: Michael-Sean Foley Pre Viz: Halon Entertainment Concept Art (RAM and HDMI Bot): Legacy FX Concept Art (4G Bot): Olivier Pron Concept Art (Arena Exterior): Ev Shipard, Cartel Artists Concept Art (Arena Interior): Lubo Hristov, Christov FX Modeling Supervisor: Masa Narita Modeling: Alex Whang, Lim Bunupuradah, Toshiro Sakamati Texture: Brian Ripley, Josh Frontino On-set Tracking/Tracking Supervisor: Fabio Zapata Rigging: Eugene Jeong, Briana Hamilton, Jesse Carlson Tracking: Danny Garcia, Mike Maker, Tom Stanton, Sean Gray, Christina Boice, Luis Rodriguez Match Move: Lauren Van Houten Matte Painting: Wei Zheng Matte Painting: Lubo Hristov, Christov FX Matte Painting: Steve Viola, Rok!t Studios Houdini: Khi Kim, Brett Angelillis, Karl Kohlman, Jeff Willette, Rachael Campbell Animation Supervisor: Steward Burris Animation: Jonah Austin, Jordan Harris, John Nguyen, Aaron Schultz VRay: Scott Metzger, Mike Dalzell, Daniel Buck, Chris Brown, David Lo Compositing Supervisors: Patrick Ferguson, Jeff Allen Nuke: Dan Akers, Andy Mower, Krista Benson, Marc Nanjo, Sandro Blattner, Vinh Nguyen Flame: Jonathan Lagache Roto, Paint: Eva Snyder, Pam Gonzalez, Patricio Fernandez, Mark Duckworth, Kenneth Lui Color Grading: CO3 Colorist: Stefan Sonnenfeld, Tom Poole Title Design, Animation: Elastic Executive Producer: Jennifer Sofio Hall Producer: Jamie McBriety Music: Original Music by Q Department Sound Design: Brian Emrich for Trinitite Studios Mix Facility: Sound Lounge Mix: Tommy Jucarone

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Ad of the Day: Verizon

A foxy space warrior builds Motorola's Droid Bionic from the innards of a rampaging killer cyborg

Gabriel Beltrone

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Gabriel Beltrone