Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Are you just recovering from last year's prankvertising overload? Well, too bad, because judging by this new video from Ubisoft for its upcoming game Watch Dogs, the trend is still going strong.
"Amazing Street Hack" definitely goes above and beyond your average advertising stunt. The company set up a fake store, complete with a multitude of hidden cameras and an overly gregarious salesman, offering 15-minute smartphone repairs. The unsuspecting customers who take him up on the deal are told they've been given a "special application" that somehow hacks into nearby electrical systems.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in