Ad of the Day: Twitter Uses Exactly 140 Characters to Say Thanks on Its 10th Birthday

Brand celebrates across the globe like it's New Year's Eve

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Twitter launched 10 years ago today with this 24-character Jack Dorsey tweet, but quickly became known for its 140-character message limit.

And while it has flirted with the idea of expanding that limit, it is sticking with the limit for now—and indeed, it uses that limit to the maximum in a "Happy Birthday" message to itself in a new video thanking users for a decade of growth.

The social site embedded the spot within a tweet, of course—which is only natural for a company that aggressively trying to boost its video services.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in