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Do you enjoy alternate-reality films? Do you enjoy dystopian video games? Do you enjoy the hackneyed one-liners often found in alternate-reality films and dystopian video games? Then you'll love Saatchi & Saatchi's spot for the Toyota GT86 sports car—an ad that manages to distill various clichés from The Matrix and a host of Christopher Nolan films into a CGI-illustrated dissertation on reality.
The CGI star of the spot, directed by Adam Berg, is a guy stuck in a noir-ish world that's "just pixels, pretense and driver assist" (whatever that means) and is clearly not enjoying himself.
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