Ad of the Day: Tostitos

A talking spokesbag with a troubled past gets corny in TBWA's new spots

Remember that time you were high at a friend's house and had a conversation with a bag of tortilla chips? Odds are they were Tostitos, suggests a new campaign.

The commercials from TBWA\Chiat\Day center on a new "spokesbag," an anthropomorphic sack of snacks. He talks, of course, and he's charismatic, hamming up fellow revelers with tales that make him the life of any party. At one, he remembers the 1990s, explaining how increasingly heavy dips kept breaking his flat chips, forcing him into an existential crisis. "I wandered the world looking for answers. I looked at stuff," he says. After stumbling across an ice-cream scoop, a painting of a hand scooping water, and a construction tractor with a scoop . . . inspiration struck. He changed his shape to a scoop, strong enough to withstand the biggest, heaviest of dips, he brags. A second spot stretches the fantasy even further, as the bag recounts his promising football career, cut short by an injury.

Both "Life of the Football Party" and "Inspired to Dip" are amusingly absurd, working nicely to entertain while spinning a little lore around Tostitos. Sure, the main character might be obnoxiously corny. But, given the brand, that only seems right.

Client: Tostitos
Agency: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Creative Director: Chris Lynch
Senior Copywriter: Ryan Lehr
Art Director: Stephen Chow
Executive Director of Integrated Production: Richard O'Neill
Executive Producer: Sarah Patterson
Senior Producer: Lisa Johnson
Associate Producer: Matt Magsaysay
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Jill Durand
Planning Director: Michelle Dickens
Senior Planner: Jill Burgeson
Managing Director: Bill Brooks
Account Director: Kristen Latto
Account Supervisor: Cheryl Markley
Account Executive: Rohit Bal
Account Group Assistant: Allie Artz

Outside Vendors
Production Company: The Directors Bureau
Executive Producer: Melissa Culligan
Director: Mike Maguire
Producer: Dave Bernstein
Director of Photography: Richard Henkels
Production Designer: Alexis Ross
Editorial: Whitehouse Post
Executive Producer: Sue Dawson
Senior Producer: Joni Williamson
Editors: John Smith, Matthew Wood
Assistant Editor: James Dierx
Visual FX: The Mill, Los Angeles
Post Producer: Enca Kaul
VFX Supervisor: Sarah Eim
2-D VFX Artists: Sarah Eim (Lead), Tim Bird, Steve Cokonis
Production Coordinator: Kiana Bicoy
Music: "We Speak No Americano" by Yolanda Be Cool and DCup
Final Mix: Play Sound
Mixer: Jeff Fuller
Producer: Lauren Cascio
Music and Sound Design: Massive Music
Executive Producer: Scott Cymbala
Head of Production: Jessica Entner
Creative Director: Chris Campanaro
Sound Designer: Jon Destefano