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Remember that time you were high at a friend's house and had a conversation with a bag of tortilla chips? Odds are they were Tostitos, suggests a new campaign.
The commercials from TBWA\Chiat\Day center on a new "spokesbag," an anthropomorphic sack of snacks. He talks, of course, and he's charismatic, hamming up fellow revelers with tales that make him the life of any party. At one, he remembers the 1990s, explaining how increasingly heavy dips kept breaking his flat chips, forcing him into an existential crisis.
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