Ad of the Day: Terminix

This new Terminix campaign from Publicis Dallas is a masterpiece of fearmongering. Using a clever and devious little setup, the ads visually supersize the danger of termites, cockroaches, ants, etc., by equating those pests with giant, horrific hell-beasts who will eat your house and probably your children as well. "If there were something that threatened your family with diseases like staph, strep and E. coli, you'd expect it to look like this," says the voiceover in one ad, showing a huge, gnarly octopus-like brute slithering around a kitchen.