Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Maybe you haven't had enough Keyboard Cat or '80s throwbacks. Or maybe, over the course of your day, you thought, "Whatever happened to those delightful Meow Mix ads?"
Have we got a wonderful treat for you.
Today, Mars Petcare brand Temptations, proud vendors of "America's favorite cat treats," kicks off "Treat Them Too," an online media campaign aimed at reminding cat lovers to remember their furry friends when out shopping for shoes or whatever.
Created by Adam & Eve/DDB London, the campaign includes a full-length music video (directed by Ninian Doff) of the brand's cover of Simple Minds' 1985 classic "Don't You (Forget About Me)" with a meowy hook and a few new lyrics.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in