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Opera houses aren't known for their promos. But of course, the Sydney Opera House is different—one of the world's most glorious and beloved buildings, it now has a transcendental piece of advertising to match, courtesy of Sydney agency Three Drunk Monkeys.
It's a love song to the building, really. Over the course of 10 months, artists performing at the Opera House were asked to perform sections of Nick Cave's classic "The Ship Song." The artists include Neil Finn, Kev Carmody and the Australian Ballet, Sarah Blasko, John Bell, Angus and Julia Stone, Paul Kelly and Bangarra Dance Theatre, Teddy Tahu Rhodes and Opera Australia, Martha Wainwright, Katie Noonan and the Sydney Symphony, The Temper Trap, Daniel Johns and the Australian Chamber Orchestra.
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