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If imitation is the highest form of flattery, then self-imitation is probably the highest form of self-flattery. That seems to be the main takeaway from this Sony U.K. spot promoting the brand's 3-D broadcast of Wimbledon. The ad is a remake of the famous 2005 U.S. Sony Bravia commercial that featured a vivid spectrum of some 250,000 real rubber balls bouncing down San Francisco's iconic hills. This time, it's a bunch of computer-generated, monochromatic tennis balls fake-bouncing down the streets of the English tournament's location and namesake.
Crayon, the agency behind the spot, claims it's a "wonderfully crafted viral film that parodies" the original.
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