Ad of the Day: A Son Betrays His Father in the Most Painful Way in This Infiniti Spot

Family tradition goes out the window in CP+B's latest

The luxury auto wars get personal in Crispin Porter + Bogusky's new 60-second spot for Infiniti, as a young man bearing a terrible secret travels to meet his father, knowing he's about to let him down in a major way.

The confession is perfectly awkward, and subtle too, as the market leader—clearly Dad's preferred brand—is glimpsed only in photos. By the end, though, the message is clear. Infiniti is for the young, empowered driver. And that old, stodgy nameplate is for old, stodgy folks who just don't get it.

Infiniti's strategy of empowering drivers helped Infiniti break global sales records in 2015 with a 16 percent year-over-year increase, CP+B says. That strategy will continue throughout 2016.

CREDITS
Client: Infiniti Motor Company Ltd.
Campaign Title: "Power of Infiniti"

Agency: CP+B
Vice President, Chief Creative Officer: Ralph Watson
Vice President, Executive Creative Director: Michael Raso
Creative Director, Art Director: Dave Steinke
Associate Creative Director, Copywriter: Brett Dixon
Art Director: AnneMarie Longtine
Copywriter: Sarah Turner
Vice President, Associate Director of Content Production: Sloan Schroeder
Integrated Producer: Autumn Hines
Director of Product Strategy: John Frazier
Product Specialist: John Heathfield
Senior Business Affairs Manager: Lisa Gillies
Vice President, Group Strategy Director: Jennifer Hruska
Senior Strategist: Sarah Garman
Strategist: Bethany Lechner
Vice President, Group Account Director: Kate Frazier
Account Director: Ted Morse
Account Supervisor: Shawn Casey

Production Company: MJZ
Director: Craig Gillespie
Director of Photography: Masanobu Takanayagi
President: David Zander
Executive Producer: Emma Wilcockson
Producer: Mark Hall

Editorial: NO6
Editor: Chan Hatcher
Assistant Editor: Randy Baublis
Offline Producer: Amanda Ornelas

Visual Effects, Graphics, Finishing Method
Visual Effects Supervisor: Wensen Ho
Executive Producer: Robert Owens
Producer: Paula S. Jimenez

Color: C03
Senior Colorist: Stefan Sonnenfeld
Executive Producer: Rhubie Jovanov

Sound, Design Mix: Lime Studios
Sound Engineer: Mark Meyuhas
Executive Producer: Susie Boyajan

Music: JSM
Executive Producer, Composer: Joel Simon
Composer: Nathan Kil

Infiniti
Director of Marketing Communications, Media: Allyson Witherspoon
Senior Manager Brand Strategy, Marketing Communications: Kathy Roznowski