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If you're Geico, you whip up another comically goofy commercial and make sure everyone sees it by taking over the YouTube masthead before rolling it out to TV. It's what you do.
Geico and The Martin Agency unveiled their latest "It's what you do" spot on YouTube over the weekend before launching it Monday in broadcast.
The action this time takes place on a golf course, where a giant sea monster emerges from a water hazard to wreak some havoc, which a 9 iron just can't handle.
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