Ad of the Day: Sea Monster Terrorizes Golf Course in Geico’s New ‘It’s What You Do’ Spot

Announcers remain unfazed

If you're Geico, you whip up another comically goofy commercial and make sure everyone sees it by taking over the YouTube masthead before rolling it out to TV. It's what you do.

Geico and The Martin Agency unveiled their latest "It's what you do" spot on YouTube over the weekend before launching it Monday in broadcast.

The action this time takes place on a golf course, where a giant sea monster emerges from a water hazard to wreak some havoc, which a 9 iron just can't handle. But it's not the sea monster's behavior but that of the announcers that serves as the punch line here.

Client: Geico
Vice President, Marketing: Ted Ward
Director, Marketing: Bill Brower
Senior Manager, Marketing: Melissa Halicy
Marketing Supervisor: Mike Grant
Marketing Buyer: Tom Perlozzo
Marketing Buyer: Brighid Griffin
Marketing Buyer: Katherine Kalec
Marketing Coordinator: Julia Nass

Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer: Joe Alexander
Group Creative Director: Wade Alger
Group Creative Director: Steve Bassett
Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
Executive Producer: Brett Alexander
Senior Broadcast Producer: Heather Tanton
Junior Broadcast Producer: Coleman Sweeney
Group Account Director: Brad Higdon
Account Executive: Allison Hensley
Account Supervisor: Josh Lybarger
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Senior Project Manager: Jason Ray

Production Company: Hungry Man
Director: Wayne McClammy
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer/Head of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
Producer: Dave Bernstein
Production Supervisor: Shelly Silverman

Editorial Company: Rock Paper Scissors
Editor: Christjan Jordan
Assistant Editor: Pieter Viljoen
Executive Producer: Angela Dorian
Producer: Jared Thomas

Telecine: MPC
Colorist: Ricky Gausis
Color Producer: Summer McCloskey

Animation/VFX: MPC
Executive Producer: Elexis Stearn
Senior Producer: Juliet Tierney
Junior Producer: Nicole Saccardi
Creative Director: Paul O'Shea
CG Supervisor: Zach Tucker
Flame Lead: Benoit Mannequin
Flame: Blake Huber
Flame: Ben Persons
Nuke: Toma Bowen
FX Lead: Charles Trippe
FX: Patrick Manning Nha Ca Chau
Nate Lapinski
Light Lead: Tim Kafka
Light: Brendon Echsner
Texture Lead: Brian Broussard
Animation Lead: Stew Burris
Animation: Ian Wilson
Rigging Lead: George Saavedra
Asset Supervisor: Aaron Hamman
Tracking Supervisor: Michael Lori

Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus