Ad of the Day: Scrabble

Meet the personalities behind the tiles in Pereira & O'Dell's global brand spots

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Gimme a P! Gimme a Q! Gimme a blank square!

What's that spell?

Nothing. It spells nothing at all. You're useless. If you had an I, you could spell "quip," but that's it. And you don't. You have to sit there and miss a turn while everybody else spells words with X's and J's that you swear aren't in the dictionary. You just sit there, hating your letters.

Did you ever think about how that makes them feel?

P, predictably, seems pretty nice, although she does say "I'm P!" at the end in a way that makes my inner 6-year-old giggle, the way he used to when asked to spell "icup."

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