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The sensitive hunk and the hunky cowboy are two cornerstones of American advertising. Combined, they form the ultimate housewife fantasy: a man who will rescue you from the dangers of the Wild West and then ask you about your day. (And care about the answer!)
So, it makes sense that, in an effort to appeal to women, Sauza Tequila would employ such a perfect male specimen to star in its "Make It With a Cowboy" campaign.
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