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Never has there been a more auspicious time to take a stand against holiday shopping gone berserk. The economy is still in a shambles, and the Occupy movements have hyper-consumerism in their targets—with Adbusters, which coined the term Occupy Wall Street, orchestrating a whole Occupy Xmas initiative to go along with its traditional Buy Nothing Day on Black Friday. Really, the table is set for any advertiser that can benefit from a wholesale rethink of the gift-giving season.
Last week, we looked at the Unicef spot from Sweden that urged donations for kids in areas where Santa Claus doesn't bother to show up.
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