Ad of the Day: In the Raw

With the right sweetener, breakup brownies can be empowering

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The impulse to gorge on sweets in the wake of getting dumped is likely to exacerbate feelings of self-pity by turning you into a cow. Lucky for you, In the Raw—marketers of all-natural sugar and a zero-calorie sweetener—is happy to mitigate your infatuation with your own inadequacy by facilitating a less-fattening brownie. "Crush that pan," soothes Academy Award winner Frances McDormand in the voiceover on one new spot, below, from Mother in New York. Then get off your ass and go to the club, says the ad, where you won't pay to get in.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in