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Look out, Flo. There's a new babe in town.
Actually, make that baby. Progressive Insurance is changing things up with a new campaign from Arnold featuring a wise-cracking man-child character and a new delivery platform—Facebook Premium Video Ads.
The "Baby Man" campaign features just that—a grown man who acts like a baby. He's carried around his office in a baby carrier, slugs juice from a sippy cup and cracks jokes at his colleagues' expense. All of the ads end with a punching sound as the screen slams to white and a gruff voice announces: "Act your age! Dump your parents' insurance company."
"Save @ Progressive.com"
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