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Still drinking plain old water to cool down on a hot summer's day? How bourgeois! This season's haute thirst quencher is Perrier, the French sparkling water that apparently has the power to stop a global heat wave—at least according to "The Drop," a new short film produced for the beverage company by Ogilvy & Mather in Paris.
The spot, directed by Swedish music-video director Johan Renck, takes cues from the worlds of fashion, French auteur filmmaking, and Stanley Kubrick's 2001: A Space Odyssey to tell the tale of a beautiful woman charged with ending an oppressive heat wave enveloping Earth.
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