Ad of the Day: Pepsi

The soda brand recruits polar bears in its cheeky summertime assault on Coke

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Earlier this month, we wrote about Pepsi's Santa Claus commercial, part of the soda brand's cheeky "Summer time is Pepsi time" campaign, which shows characters traditionally associated with Coca-Cola advertising suddenly switching sides to Pepsi when the weather gets warmer. Here's another spot along those same lines, perfect for the hottest week of the summer, featuring polar bears—also well-known Coke loyalists—giving Pepsi a try when a rogue family member floats through the Arctic on his giant yacht.

The bears are trying to enjoy their version of summer in their freezing habitat—they've set up a beach umbrella amid the ice and snow—but really they're just snoozing, unable to shake their seasonal depression.

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