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It's not every day that an Oscar-winning actor, at age 44, decides he wants to direct his first TV commercials—and for an unglamorous brand, at that. But that's the case with Philip Seymour Hoffman, who directed the two spots below, through The Via Agency in Portland, Maine, for People's United Bank.
The ads, running across New England and in certain metro New York markets, show the bank's employees helping people out in small ways on their way to work—because that's just the kind of people they are—and then continuing to go above and beyond in dealing with customers at the office.
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