Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Penélope Cruz is back to hawk L'Agent, the lingerie line she and her sister Monica developed for Agent Provocateur. And in the least surprising news of the year, the ad features a lot of almost-naked women.
After Penélope's ass-fest directorial debut last year, she wrote, directed and also appears on camera in this ad for the brand, driving what looks like a '70s-era two-door coupe (Lincoln Continental, car experts?), cherry red of course, to a halt in a desert.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in