Ad of the Day: Pampers

Here's a challenge: Watch this new commercial for Pampers by Saatchi & Saatchi, New York, without going "Awww" at least once. The spot is a 60-second ode to the miracle of childbirth and children—in short, a celebration of life. And there's no need to get squeamish at the thought of screaming moms in stirrups suffering all manner of indignities at the hands of faceless medical staff in surgical gear. While not shying away from the variety and grittiness of the act of giving birth, the ad's creators have, for obvious reasons, kept the spot prime-time friendly.